Ronseal goes mini with launch of Ultimate Fence Life Concentrate

Does exactly what it says on the pouch! Ronseal goes mini with launch of Ultimate Fence Life Concentrate

Forget the days of lugging huge tins of paint around – Ronseal is changing the face of DIY with an innovative new product that makes 5 litres of paint from a tiny pouch!

Available in all major stockists from today (Monday 4th April), Ultimate Fence Life Concentrate is the first product of its kind to come in an eco-friendly pouch with a clever ‘just add water’ formula.

The easy-to-use formula provides Ronseal’s longest lasting protection yet – making it our greatest fence care product ever!

It’s why Ronseal has changed its famous slogan on the product to ‘Does exactly what it says on the tin pouch’.

Ultimate Fence Life Concentrate comes in six versatile colours and is easy to mix and use at home. All you need is a tap and bucket to mix the formula with water.

Each 950ml pouch makes 5 litres of paint, which is enough to cover the equivalent of three fence panels.

With 90% less packaging than a standard 5L tub, Ultimate Fence Life Concentrate is also an important product for the future of sustainability and waste reduction in DIY.

Look out for the product in all major retailers from today, as well as inspiring social media content and how-to videos for using the product.

Jane Ryder, Vice President & General Manager at Sherwin Williams, Ronseal’s parent company, said: “This amazing ‘just add water’ formula marks a revolution in DIY and we can’t wait for people to try it at home – we love seeing the end-results of our products.

“We’re constantly looking for ways to do things better and improve the overall user experience. We listen to our customers to understand what’s important to them and hope this product will pave the way for more sustainable DIY’ing.

“With the new Ultimate Fence Life Concentrate we’ve been able to offer a great product, which provides excellent coverage and value, yet with minimum fuss or waste.”

Product benefits

• Our greatest ever and longest lasting formula: Ultimate Fence Life Concentrate gives our longest lasting protection yet. It's unique formula provides unbeatable protection in all weather conditions for any type of outdoor wood.
• Eco-friendly: The concentrated formula significantly decreases the amount of water and the weight of the product being transported – therefore reducing carbon emissions. It also has 90% less packaging which is fully recyclable after use.
• Easy-to-use: To use, first pour the product into a bucket, then use the pouch to measure out and add water, stir the formula to create an even consistency and apply to fences, sheds or exterior wood with either a brush or sprayer. Each pouch makes enough product for the equivalent of three fence panels.

Find out how to mix the paint at home.

Launch details

Ultimate Fence Life Concentrate is available nationwide in a range six colours, including: Dark Oak, Medium Oak, Charcoal Grey, Red Cedar, Forest Green and Sage.

RRP £17.00/€19.99.

For more information please contact kieron.skelly@dentsumb.com| T: +44 161 607 3932